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How Corient Helped Northern Accountants Build a Scalable SEO and GMB Strategy to Boost Local Visibility
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Highlights
- Ranked in Google’s Local 3-Pack within 8 weeks through GMB optimisation and local SEO strategies.
- 300% increase in organic website traffic driven by technical fixes, internal linking, and content updates.
- 30+ new 5-star Google reviews acquired via a structured review strategy, boosting local trust and visibility
Introduction
In today’s digital-first environment, accounting firms can no longer rely on referrals alone. Local visibility on Google is essential—and that means having a well-structured website and a fully optimised Google My Business (GMB) profile.
Northern Accountants, a growing UK-based firm, recognised their online presence didn’t reflect the quality of their services. That’s when they turned to Corient’s digital marketing team to overhaul their SEO, website structure, and GMB performance.
The Initial Problem: What Went Wrong?
When Corient stepped in, Northern Accountants faced key digital issues:
- Poorly structured SEO with technical and on-page errors
- No blog section to build content authority or keyword reach
- Weak internal linking affecting navigation and visibility
- An under-optimised Google My Business profile with outdated info and few reviews
- No presence in Google’s local 3-pack for high-intent searches
These gaps were costing them valuable organic and local leads.
Corient’s First Solution: The Fix
Corient implemented a dual strategy: improving SEO and website content, while enhancing GMB performance.
SEO & Website Fixes
- Resolved 40+ technical issues (broken links, metadata, crawl errors)
- Launched a location-targeted blog section
- Rewrote service pages for better clarity and keyword impact
- Built a structured internal linking system for SEO and UX
GMB Optimisation
- Updated GMB with keyword-rich descriptions and accurate service areas
- Added high-quality images for better brand presence
- Started weekly GMB posts to boost engagement and visibility
- Rolled out a review strategy via email, WhatsApp, and web prompts
These steps built strong early traction—but revealed deeper visibility issues ahead
The New Problem: A Surprise Roadblock
Even with these upgrades, Northern Accountants struggled to appear in the local 3-pack for key searches. On deeper audit, Corient uncovered:
- Inconsistent NAP (Name, Address, Phone) data across online directories
- Weak local backlink signals from regional sources
- No geo-optimised content or schema markup on the website
- Lack of embedded GMB map and CTAs aligned to local services
Corient’s Second Solution: Fixing the New Problem
To solve the deeper local visibility gap, Corient executed a detailed Local SEO and GMB scaling strategy:
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✅ Citation Audit & Cleanup Corrected and aligned NAP data across 30+ local UK business directories
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✅ Geo-Tagged Blog Content Created location-targeted blogs to rank for city-specific accounting keywords
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✅ GMB Engagement Continued regular GMB posts (services, tax tips, firm updates) Responded to reviews promptly, driving trust and algorithmic favorability
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✅ Google Maps Integration + Schema Embedded GMB map on contact pages Added Local Business schema to site pages for better local indexing
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✅ Local Link Building Acquired backlinks from regional websites, accounting directories, and UK finance communities
The Final Outcome: A Success Story
With Corient’s full-service digital marketing support, Northern Accountants achieved:
- 300% increase in organic traffic in 3 months
- Ranked in the Local 3-Pack on Google for top local accounting keywords
- Massive spike in website enquiries and calls from GMB
- 30+ new Google reviews, averaging 4.9 stars
- Consistent directory listings across 30+ UK business platforms
- Modern UI/UX redesign that increased engagement and conversions
We always thought a Google profile was just a checkbox. But Corient transformed it into a lead machine. Their digital strategy helped us grow faster and smarter. ”Partner, Northern Accountants
Key Takeaways: Why This Matters for Businesses
📌A strong GMB profile improves visibility where customers are searching
📌 Content and technical SEO still form the foundation of discovery
📌 Review management and local trust signals are critical
📌 Partnering with experts like Corient helps firms build a digital presence that drives measurable growth
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