How Corient Helped Northern Accountants Build a Scalable SEO and GMB Strategy to Boost Local Visibility

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Highlights

Ranked in Google’s Local 3-Pack within 8 weeks through GMB optimisation and local SEO strategies.
300% increase in organic website traffic driven by technical fixes, internal linking, and content updates.
30+ new 5-star Google reviews acquired via a structured review strategy, boosting local trust and visibility

Introduction

In today’s digital-first environment, accounting firms can no longer rely on referrals alone. Local visibility on Google is essential—and that means having a well-structured website and a fully optimised Google My Business (GMB) profile.

Northern Accountants, a growing UK-based firm, recognised their online presence didn’t reflect the quality of their services. That’s when they turned to Corient’s digital marketing team to overhaul their SEO, website structure, and GMB performance.

The Initial Problem: What Went Wrong?

When Corient stepped in, Northern Accountants faced key digital issues:

Poorly structured SEO with technical and on-page errors
No blog section to build content authority or keyword reach
Weak internal linking affecting navigation and visibility
An under-optimised Google My Business profile with outdated info and few reviews
No presence in Google’s local 3-pack for high-intent searches

These gaps were costing them valuable organic and local leads.

Corient’s First Solution: The Fix

Corient implemented a dual strategy: improving SEO and website content, while enhancing GMB performance.

SEO & Website Fixes

GMB Optimisation

These steps built strong early traction—but revealed deeper visibility issues ahead

The New Problem: A Surprise Roadblock

Even with these upgrades, Northern Accountants struggled to appear in the local 3-pack for key searches. On deeper audit, Corient uncovered:

Inconsistent NAP (Name, Address, Phone) data across online directories
Weak local backlink signals from regional sources
No geo-optimised content or schema markup on the website
Lack of embedded GMB map and CTAs aligned to local services

Corient’s Second Solution: Fixing the New Problem

To solve the deeper local visibility gap, Corient executed a detailed Local SEO and GMB scaling strategy:

✅ Citation Audit & Cleanup Corrected and aligned NAP data across 30+ local UK business directories
✅ Geo-Tagged Blog Content Created location-targeted blogs to rank for city-specific accounting keywords
✅ GMB Engagement Continued regular GMB posts (services, tax tips, firm updates) Responded to reviews promptly, driving trust and algorithmic favorability
✅ Google Maps Integration + Schema Embedded GMB map on contact pages Added Local Business schema to site pages for better local indexing
✅ Local Link Building Acquired backlinks from regional websites, accounting directories, and UK finance communities

The Final Outcome: A Success Story

With Corient’s full-service digital marketing support, Northern Accountants achieved:

We always thought a Google profile was just a checkbox. But Corient transformed it into a lead machine. Their digital strategy helped us grow faster and smarter. ”Partner, Northern Accountants

Key Takeaways: Why This Matters for Businesses

📌A strong GMB profile improves visibility where customers are searching

📌 Content and technical SEO still form the foundation of discovery

📌 Review management and local trust signals are critical

📌 Partnering with experts like Corient helps firms build a digital presence that drives measurable growth

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