{"id":13773,"date":"2026-05-29T12:56:20","date_gmt":"2026-05-29T12:56:20","guid":{"rendered":"https:\/\/corientbs.com\/in\/?post_type=blog&#038;p=13773"},"modified":"2026-05-29T12:56:22","modified_gmt":"2026-05-29T12:56:22","slug":"startup-accounting-in-india","status":"publish","type":"blog","link":"https:\/\/corientbs.com\/in\/blog\/startup-accounting-in-india\/","title":{"rendered":"Startup Accounting in India: 10 Finance Challenges Growing Companies Face"},"content":{"rendered":"\n<p>Startup accounting in India is not just bookkeeping; it is the operating backbone of every funding decision, hiring plan, and compliance filing. Most finance teams must build this backbone from scratch while simultaneously running it, under India&#8217;s uniquely demanding regulatory environment: frequent GST revisions, mandatory e-invoicing above \u20b95 crore turnover, Section 80-IAC tax benefits for <a href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2037579&amp;reg=3&amp;lang=2\" data-type=\"link\" data-id=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2037579&amp;reg=3&amp;lang=2\" target=\"_blank\" rel=\"noopener\">DPIIT<\/a>-recognized entities, and FEMA compliance for externally funded companies. Add Tally&#8217;s deep entrenchment in the MSME ecosystem, severe price sensitivity, and manual bookkeeping habits inherited from traditional CA practices and the scale of the challenge becomes clear. India has over 1.4 lakh DPIIT-recognized startup accounting as of 2024 yet fewer than 30% have a dedicated finance function in place before Series A<\/p>\n\n\n\n<p>In this guide, we break down the ten real pressure points that <a href=\"https:\/\/corientbs.com\/in\/services\/finance-and-accounting\/\">startup finance management teams across India<\/a> are navigating right now and what doing something about them actually looks like. Whether you&#8217;re a Finance Leader at a funded startup or a founder still managing the books yourself, use this as a diagnostic: find where your function is under strain, and what a more resilient setup looks like from here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Small Teams, Enterprise-Level Responsibilities<\/h2>\n\n\n\n<p>A finance team comprising two people within a 40-strong Indian startup accounting organization does not work like two people but rather like an entire finance department within two salaries. Payroll processing, supplier payments, GST returns filing, MIS reporting, and investor questions, all in one month. Indian startup <a href=\"https:\/\/corientbs.com\/in\/blog\/gst-compliance-checklist-finance-teams\/\" data-type=\"link\" data-id=\"https:\/\/corientbs.com\/in\/blog\/gst-compliance-checklist-finance-teams\/\">GST compliance<\/a> Indian which includes return filing, credit utilization, TDS, PF contributions, and ROC requirements. These compliance needs come with their own deadlines and penalties, too. Small organizations usually do not have time for proactive action and keep moving from one deadline to another.A 2-person finance team in a 40-person startup accountant handles an average of 12\u201315 compliance deadlines every month across GST, TDS, PF, and ROC filings<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Startup Accounting and Finance Operations Break Down &#8211; 10 Real Pressures<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-1-1024x576.webp\" alt=\"Where Startup Accounting and Finance Operations Break Down - 10 Real Pressures\" class=\"wp-image-13795\" srcset=\"https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-1-1024x576.webp 1024w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-1-300x169.webp 300w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-1-768x432.webp 768w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-1-1536x864.webp 1536w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Building Compliance and Financial Frameworks from Scratch<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most of the young Indian startup accounting approach the issue of compliance in a reactive way set up your company, appoint a CA, and proceed further<\/li>\n\n\n\n<li>However, what needs to be done is the fundamental aspect chart of accounts, expense management policies, approval process, and audit trail<\/li>\n\n\n\n<li>Without all that in place, investment-related reporting will become a disaster every time a startup accounting looks for raising additional funds<\/li>\n\n\n\n<li>Getting this right from the beginning is the bedrock of scalable startup finance management.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cash Flow Management and Runway Planning<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A minimum of 90-day <a href=\"https:\/\/corientbs.com\/in\/services\/order-to-cash-services\/\" data-type=\"link\" data-id=\"https:\/\/corientbs.com\/in\/services\/order-to-cash-services\/\">cash visibility<\/a> is essential in the Indian startup environment<\/li>\n\n\n\n<li>Most startup finances in India have only between 30-45 days worth of cash visibility<\/li>\n\n\n\n<li>82% of businesses globally fail due to poor cash flow management, and 29% of startup accountings cite running out of cash as the primary reason for shutdown<\/li>\n\n\n\n<li>There is no room for strategy when a big supplier bill hits unexpectedly, customers delay payments, or hiring accelerates faster than revenue. Cash flow planning is one of the most underinvested areas of startup finance management across India.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Payroll, ESOPs, and Employee Benefits Coordination<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ESOPs Payroll Management requires calculations for taxes on perks, monitoring of vesting, and cross-functional coordination between HR, legal, and finance<\/li>\n\n\n\n<li>All of this becomes increasingly complicated when dealing with different states and different categories of employees<\/li>\n\n\n\n<li>An improperly structured ESOP or lack of clarity on the tax implications poses two kinds of risks compliance risks and retention risks<\/li>\n\n\n\n<li>Only 1 in 3 Indian startups have a formally documented ESOP policy with clear tax communication to employees<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. GST and Income Tax Compliance Across Multiple States<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GST compliance across multiple states needs registrations in each state, reconciliations for ITC, e-invoicing above \u20b95 crores, and correct classification of places of supply.<\/li>\n\n\n\n<li>Other complexities related to TDS and advance tax planning also need to be managed systematically on a calendar basis.<\/li>\n\n\n\n<li>Just one wrong classification can lead to issuance of a notice which may take months to resolve.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Investor Reporting and Cap Table Management<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From the Seed round onwards, spreadsheets start falling short while startup accounting for convertible instruments, SAFE notes, multi-stage financing, and <a href=\"https:\/\/investor.sebi.gov.in\/esop.html\" data-type=\"link\" data-id=\"https:\/\/investor.sebi.gov.in\/esop.html\" target=\"_blank\" rel=\"noopener\">ESOPs<\/a>.<\/li>\n\n\n\n<li>Reporting needs to be accurate, dependable, and uniform<\/li>\n\n\n\n<li>Dirty data makes one fight fires every time during reporting and not adding any value to the board meetings<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Integrating Accounting Systems with Operations and HR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outcome of failure to integrate: Manual tally of accounts, independent HRMS for payroll processing, and CRM for sales management all of which are disconnected systems<\/li>\n\n\n\n<li>This makes reconciliation an extremely mechanical process, leading to many mistakes and wasting precious time every month<\/li>\n\n\n\n<li>Integration means that data can be moved between <a href=\"https:\/\/corientbs.com\/in\/services\/procure-to-pay-services\/\" data-type=\"link\" data-id=\"https:\/\/corientbs.com\/in\/services\/procure-to-pay-services\/\">procurement<\/a> and <a href=\"https:\/\/corientbs.com\/in\/blog\/accounts-payable-specialist\/\" data-type=\"link\" data-id=\"https:\/\/corientbs.com\/in\/blog\/accounts-payable-specialist\/\">accounts payable<\/a> as well as between payroll and profit and loss account statements<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Retaining Skilled Finance Professionals<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building a finance team for growing startups means competing with MNCs, Big Four firms, and well-funded peers for experienced CA and finance talent.<\/li>\n\n\n\n<li>High turnover in finance roles is operationally costly; institutional knowledge walks out every time someone leaves. Processes that lived in someone&#8217;s head become liabilities overnight.<\/li>\n\n\n\n<li>System integration is one of the most tangible levers for improving startup finance management efficiency<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Accurate Financial Reporting for Management and Investors<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Startup financial reporting for investors needs to do more than balance it needs to tell a coherent story. Revenue recognition, deferred revenue, gross margin breakdowns, cohort economics.<\/li>\n\n\n\n<li>Many Indian finance team for growing startups are so consumed by transactional processing that management accounts are produced days before board meetings, leaving no time for review or meaningful commentary.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. Scaling Finance Processes as the Company Grows<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What works at 20 employees breaks at 80.<\/li>\n\n\n\n<li>Finance process automation India-wide is gaining real traction, yet many startup companies still run manual approval chains and Excel-based reconciliations well into their growth stage.<\/li>\n\n\n\n<li>Scaling finance processes requires deliberate investment in systems, documentation, and training.<\/li>\n\n\n\n<li>This is often where startup finance management for India has seen the strongest uptake bringing in people who&#8217;ve scaled these functions before and already know where the pressure points will appear.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10. Controlling Costs While Investing in Growth<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investors want a credible path to profitability; the business wants to hire, build, and market.<\/li>\n\n\n\n<li>Operational cost control for startups isn&#8217;t about cutting blindly, it&#8217;s about knowing which costs drive growth and which are just overhead.<\/li>\n\n\n\n<li>Unit economics, departmental P&amp;Ls, vendor cost reviews: these are what allow finance to support growth decisions with data, not instinct.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Most Indian Startups Are Actually Dealing With Example<\/h2>\n\n\n\n<p>Consider a 35-person SaaS startup in Bengaluru, Series A funded, operating across three states. Their finance team is two people one handling day-to-day bookkeeping in Tally, the other managing payroll and vendor payments. GST returns are filed manually each month across Karnataka, Maharashtra, and Delhi. ESOPs were granted at incorporation but never formally documented for tax purposes.<\/p>\n\n\n\n<p>Investor MIS reports are pulled together two days before every board meeting. There is no cash flow forecast beyond the current month. This is not an outlier, it is the norm. And it is precisely where compliance gaps, retention risks, and investor credibility issues begin to take root, quietly, before they become urgent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Accounting Tools for Indian Startups<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TallyPrime <\/strong>&#8211; Best for GST-heavy, inventory-based startups. Desktop-first, fully India-compliant (GST, TDS, PF, ESI). Trusted by 2.5M+ Indian businesses.<\/li>\n\n\n\n<li><strong>Zoho Books<\/strong> &#8211; Best for tech\/SaaS startups. Cloud-based, auto GST filing, integrates with Zoho CRM &amp; HR. Special pricing for DPIIT-registered startups.<\/li>\n\n\n\n<li><strong>RazorpayX Payroll<\/strong> &#8211; Best for automating salary &amp; payouts. Not a full accounting tool \u2014 handles payroll, vendor payments, and bulk transfers. Pairs well with Tally or Zoho.<\/li>\n\n\n\n<li><strong>QuickBooks<\/strong> &#8211; Best for startups with international clients. Limited India GST support, so not ideal for domestic-focused businesses.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What a Scalable Startup Finance Function Actually Looks Like<\/h2>\n\n\n\n<p><em>The Three Pillars \u2013 Compliance, Reporting, and Strategic Support<\/em><\/p>\n\n\n\n<p>A mature start-up finance function is based on three major elements. The element of compliance entails that all the statutory requirements relating to GST, TDS, ROC, and payroll are addressed without any fuss. The reporting element involves ensuring management, the board, and investors get the correct and up-to-date information. Strategy requires finance to be a true business partner for better decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to Build In-House vs. When to Bring in External Support<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Situation<\/strong><\/td><td><strong>Recommended Approach<\/strong><\/td><\/tr><tr><td>Pre-seed \/ Seed stage<\/td><td>outsourced finance for startups India&nbsp; function with a dedicated partner<\/td><\/tr><tr><td>Series A, growing headcount<\/td><td>Hybrid: in-house finance lead + outsourced tax and compliance<\/td><\/tr><tr><td>Series B and beyond<\/td><td>In-house CFO + team, with outsourced specialists for specific functions<\/td><\/tr><tr><td>Complex multi-state GST or ESOPs<\/td><td>External specialists regardless of stage<\/td><\/tr><tr><td>Fundraising or due diligence prep<\/td><td>External financial advisory support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Signs Your Finance Function is Ready to Scale<\/h3>\n\n\n\n<p>Your finance function may be ready for the next level if: monthly close happens on time without last-minute scrambles, compliance is managed proactively, the team has bandwidth for analysis beyond processing, and leadership trusts the numbers enough to act on them. If most of those aren&#8217;t true yet, it&#8217;s a systems and process problem not a people problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Corient Helps Startup Finance Teams Build for the Long Term<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>     Corient Business solution works with Indian startup accountings across all stages, from early founders handling their first GST registration to Series B finance teams building board-ready reporting<\/code><\/pre>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-2-1024x576.webp\" alt=\"How Corient Helps Startup Finance Teams Build for the Long Term\" class=\"wp-image-13796\" srcset=\"https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-2-1024x576.webp 1024w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-2-300x169.webp 300w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-2-768x432.webp 768w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-2-1536x864.webp 1536w, https:\/\/corientbs.com\/in\/wp-content\/uploads\/2026\/05\/Startup-Accounting-in-India-2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brings together accounting, compliance, payroll, and strategic finance expertise under one roof<\/li>\n\n\n\n<li>Helps startup finance management set up compliant ESOP structures and frameworks<\/li>\n\n\n\n<li>Integrates startup accounting systems to support operational efficiency and scalability<\/li>\n\n\n\n<li>Establishes investor-ready reporting frameworks for fundraising and board communication<\/li>\n\n\n\n<li>Builds finance and compliance processes designed to withstand rapid growth<\/li>\n\n\n\n<li>Focuses on solving real-world challenges faced by Indian startup finance teams, not just textbook scenarios<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group cta-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Is your startup&#8217;s finance function compliance-ready? Get a free 15-min check with Corient.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#6e61aa\">Get Your Quote<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">People Also Ask:<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1780043719550\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is startup accounting, and how does it differ from conventional accounting?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Startup accounting encompasses financial bookkeeping, compliance, and reporting of startups. In contrast to existing organizations, startups have to set up such a structure from scratch, with minimal staff being responsible for handling GST, payroll, investor reporting, and other financial activities.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780045518912\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How should a startup based in India comply with GST regulations in all states?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>In order to be compliant, GST registration in all states, proper ITC reconciliation, and compliance calendar are key. An assigned team or a partner company will ensure there are no penalties.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780045538578\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">When is it advisable for a startup to outsource the financial department?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>During the seed stage and early growth stage, where setting up a full-time financial department is not feasible but there is a need for compliance and reporting. This is also beneficial while raising funds.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780045562581\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What are some of the key ESOP problems that Indian startups face?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Some of the key ESOP issues that Indian startups tend to face include the computation of the perquisite tax at the time of the ESOP exercise, proper record-keeping with respect to vesting and informing employees about the tax-related issues. These are usually managed poorly by companies in the Seed stage and the Series A stage.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780045588446\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I know if my startup&#8217;s finance function needs restructuring?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Indicators include spending more than 10 business days on monthly closure, inaccurate financial information in investor reports, non-compliance with regulatory guidelines, operating on a constant emergency basis, and management decision-making without adequate financial data.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line:<\/h2>\n\n\n\n<p>Startup Finance Management in India is genuinely hard not because the problems are unsolvable, but because they all arrive at once, with limited resources and high stakes. The teams that navigate it well aren&#8217;t always the ones with the biggest budgets.<br>They&#8217;re the ones who&#8217;ve built their finance function with intention clear processes, the right external support, and enough bandwidth to think beyond the immediate deadline.<\/p>\n\n\n\n<p><strong><em>Ready to build a finance function that grows with you?<br><\/em><\/strong>Corient works with Indian startups at every stage, from first GST registration to Series B board reporting. Tell us where you are and we&#8217;ll show you what the next step looks like.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startup accounting in India is not just bookkeeping; it is the operating backbone of every funding decision, hiring plan, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13794,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"blog-category":[],"class_list":["post-13773","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/blog\/13773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/comments?post=13773"}],"version-history":[{"count":0,"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/blog\/13773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/media\/13794"}],"wp:attachment":[{"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/media?parent=13773"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/corientbs.com\/in\/wp-json\/wp\/v2\/blog-category?post=13773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}